Since its release in April 2020, XXXX Dry has been recognised by people of its age group as a beer that is refreshing and adequately dry. The distinct flavour of this beer distinguishes it from other beverages on the market. This alcoholic drink contains 131 calories and is kept at 6 degrees. Like most of its kind, it is pale yellow in colour, but its distinct flavour and low carbohydrate levels set it apart from the lot.
XXXX Dry was introduced to the market first in the Northern Territory and Queensland. Queenslanders are much attached to the century-old brand XXXX. Consequently, the brand has become ingrained in people’s lives over generations, and nobody thought of trying something else until recently. The current generation enjoys experimenting with new things, and therefore, sticking to the same flavours and products was insufficient to stop them from switching brands.
What ingredients does XXXX Dry use?
The recipe to XXXX Dry’s unique flavour is its tasteful brewing by experts. XXXX Dry is made using the same high-quality ingredients as the other beer products in the XXXX series, including premium Queensland-malted Australian barley. It has a flavour profile that includes notes of black liquorice, raisins, plums, dates, sherry, and raisins to be present abundantly. The brand shared that they used “Nelson Sauvin hops to provide a crisp finish to XXXX Dry”. The aroma is primarily that of roasted black coffee containing hints of burnt sugar, sweet malt, and dark chocolate. The hops are what give the beer its light aroma, making it a perfect drink for hot days in Australia.
The motivation behind XXXX Dry
Because the Lion’s XXXX brands sales were witnessed to be decreasing, the company created a new dry version of its historic brand. When it comes to attracting the next generation of beer drinkers, XXXX Dry is positioned as a full-strength (4.2%) lager that is easy and comforting to drink. Amy Darvill, the in-charge of the XXXX brand, stated that the company had mostly given emphasis to its XXXX Gold brand, but tastes have undergone significant changes. Darvill believed that the XXXX brand needed a beer, although Lion already had a collection of dry beers. It was intended for those who enjoyed the taste of lager but preferred the refreshing quality beverage – a crucial component considering Queensland’s hot climate.
Response to XXXX Dry
Customers have mentioned that they returned to the brand after the release of XXXX Dry and once again tried some of the different beverages it offered. They discovered that the XXXX drinks’ quality had not degraded over time and was still just as good. Even though XXXX Dry had previously been sold solely in the Northern Territory and Queensland, the product managed to generate over $12 million during its debut year on the market. XXXX Dry is popular among beer drinkers in the two regions. It is still attempting to be a beer product that reflects Australia’s fondness for the outdoors, and quite successfully so.
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